ABOUT
The art of revealing the wine tourism potential
of wineries and wine regions
CALICE Hospitality is the leading Wine Tourism Consulting agency in France and internationally.
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Born from a simple insight: while wine tourism is a booming market, it still lacks structure, compelling storytelling, as well as strategic integration within both local and international tourism, culture, and economic ecosystems.
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Since 2018, we have been working in France and internationally alongside wine estates, cooperative wineries, destinations, interprofessional bodies, unions, tourism operators, investors, and institutions committed to making wine tourism a powerful lever for development, economic diversification, and regional attractiveness.
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As experts in wine tourism strategy, our mission is clear:​
To empower every stakeholder with a solid foundation — strategic consulting, tailored training, hands-on operational support, and creative event solutions — to design or revitalize their wine tourism offer with impact and distinction. Because behind every successful project lies a clear vision, bold decisions, and committed support.
OUR SERVICES
Serving the wine tourism industry stakeholders
Wineries AND WINE ESTATES
Cooperative cellars
DESTINATIONS
& PUBLIC BODIES
Wine syndicates & Interprofessions
Tourism Professionals
THEY TRUST US
Subscribe to our updates and strategic publications
CONTACT
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Offices : Beaune, Bordeaux, Paris
Missions in France and internationally
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