ABOUT
The art of revealing the wine tourism potential
of wineries and wine regions
CALICE Hospitality is the leading Wine Tourism Consulting agency in France and internationally.
Born from a simple insight: while wine tourism is a booming market, it still lacks structure, compelling storytelling, as well as strategic integration within both local and international tourism, culture, and economic ecosystems.
Since 2018, we have been working in France and internationally alongside wine estates, cooperative wineries, destinations, interprofessional bodies, unions, tourism operators, investors, and institutions committed to making wine tourism a powerful lever for development, economic diversification, and regional attractiveness.
As experts in wine tourism strategy, our mission is clear:
To empower every stakeholder with a solid foundation — strategic consulting, tailored training, hands-on operational support, and creative event solutions — to design or revitalize their wine tourism offer with impact and distinction. Because behind every successful project lies a clear vision, bold decisions, and committed support.
OUR SERVICES
Serving the wine tourism industry stakeholders
Wineries AND WINE ESTATES
Cooperative cellars
DESTINATIONS
& PUBLIC BODIES
Wine syndicates & Interprofessions
Tourism Professionals
THEY TRUST US
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CONTACT
Offices : Beaune, Bordeaux, Paris
Missions in France and internationally