Wine tourism EDUCATION
Empowering wine tourism professionals
through training and expertise
WHY TRAIN WITH CALICE?
Wine tourism is now a major driver of development for wineries, destinations, and institutions. To meet visitors' changing expectations, professionalize practices, and structure a coherent offering, team training is an essential step.
At Calice, we put our field expertise to work to help professionals in the sector develop their skills.
Our approach combines strategic vision, operational tools, and the requirement for transmission, to enable you to develop your skills and be able to build a strong customer experience, faithful to your identity and your values, taking into account market developments .
AN OFFER ADAPTED TO EACH PROFILE
For whom?
Wine estate managers wishing to develop or strengthen their wine tourism activity,
Wine tourism, reception or sales managers,
Project managers in interprofessional organizations and communities,
Tourist offices, certified destinations, joint unions,
Students in the wine or tourism sector.
Our Educational Programs
Professional
WINE TOURISM
ONLINE PROGRAM
STRUCTURE AND DEVELOP YOUR WINE TOURISM OFFER
A 100% online program, designed for wine estate managers, wine tourism managers and tourism professionals who want to structure their approach and build an effective offering, aligned with current visitor expectations and market trends.
Duration: 12 hours by videoconference
+ 3 hours of optional personalized coaching
From €1,200 excluding VAT
Professional
WINE TOURISM
IN-PERSON PROGRAM
DESIGN AND PROMOTE A WINE TOURISM PROJECT
An immersive program designed for wineries, cellars, tourism and cultural stakeholders, investors, and representatives of institutions who wish to structure or strengthen their wine tourism offering in a strategic, operational manner and in line with the identity of their territory.
Duration: 2 days in person
+ 1/2 day of optional personalized coaching
From €2,500 excluding VAT
Minimum of 3 participants per group
Initial training
Post-baccalaureate to Master's degree
WINE TOURISM PROJECT MANAGEMENT
Train students to design a structured wine tourism project, understanding its marketing, economic, and operational challenges. Through a project-based approach, concrete case studies, and workshops, they gain a comprehensive understanding of developing an offering, from concept to market launch.
Duration: minimum of 15 hours
According to academic level AND MODULE OBJECTIVES
Services on estimate
Definition of the prior educational curriculum
* Our training courses are available in French and English
in the process of QUALIOPI certification
TESTIMONIALS
Claire
Wine Tourism Manager
Saint-Pourçain vineyard
Thank you for these exciting training days which helped strengthen the collective of professionals in the region, to work together to develop wine tourism in our beautiful vineyard.
Mariami
Bachelor student specializing in Wine Tourism
Burgundy School of Business
Dear Mrs Fougère, I wanted to take a moment to say how much I enjoyed your courses. You did an amazing job, and your classes were always so engaging and insightful. I learned a great deal, and it was a privilege to be a part of your class. Thank you once again for everything.