WINE TOURISM CONSULTING
Design and implement high-impact wine tourism strategies through rigorous analysis and expertly managed operations.
WHY WORK WITH CALICE?
Wine tourism has become a strategic lever for wineries, cooperative cellars, interprofessional organizations, public stakeholders, and tourist destinations. To deliver genuine economic, cultural, and territorial value, wine tourism must be built on a structured and coherent offer, tailored to audience expectations and designed for sustainable impact.
At CALICE Hospitality and Wines , we are involved in every stage of wine tourism development : from strategic analysis to the design of offers, from economic framing to field activation.
Our approach is based on two pillars of wine tourism advice:
→ Studies : to analyze, define, guide.
→ Operational advice : to structure, deploy, promote.
WINERIES, Wine CELLARS AND TOURISM PROFESSIONALS
STUDIES
ANALYZE. DEFINE. GUIDE.
We support private operators by providing them with a strategic vision of their wine tourism potential, in order to secure the creation or transformation of their hospitality offerings.
Services offered:
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Audit of existing facilities (spaces, organization, offerings, communication),
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Market research : analysis of the territorial, tourist and competitive environment,
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Analysis of demand and target customers, taking into account trends in the wine tourism market,
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Design of development scenarios adapted to your objectives
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Definition of the concept and its development guidelines,
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Feasibility study : attendance projections, economic modeling, investment estimation
🎯 Deliverables: market and positioning study, dedicated benchmark, detailed concept proposals, financial projections, strategic recommendations, complete feasibility report.
Operational ADVISORY
Structure. Deploy. Promote.
Once the concept has been validated, we support you in the concrete implementation of your wine tourism project, with operational tools and personalized monitoring.
Services offered:
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Definition of the wine tourism brand universe : identity, promise, tone, discourse ,
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Development of the visit story and structuring of the customer journey ,
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Construction of a marketing and sales action plan (communication, opening, prescription) ,
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Support in drafting specifications for the selection of an architect and their project management,
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Organizational advice: management, recruitment, operations
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Support for the search for public funding (on request)
🎯 Deliverables: operational roadmap, brand platform, marketing and sales plans, Human Ressources and functional recommendations.
STUDIES
DIAGNOSE. ORGANIZE. MOBILIZE.
We support regions and sectors in structuring their wine tourism strategies at the local, regional, and even national levels. Our studies provide a better understanding of resources, flows, customer expectations, and levers for collective activation.
Services offered:
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Diagnosis of the existing wine tourism offer (sites, facilities, organizations),
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Analysis of current and potential customers , consumer trends,
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Mapping of assets, synergies, obstacles and opportunities (SWOT method),
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Benchmark of other comparable wine destinations: in France and internationally,
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Definition of a differentiating wine tourism positioning , and its marketing mix elements,
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Strategic recommendations to structure and develop a coherent offering.
🎯 Deliverables: complete diagnostic report including thematic maps, a SWOT analysis, a benchmark, a strategic positioning note and a roadmap for collective structuring and mobilization.
OPERATIONAL ADVISORY
UNITE. ACTIVATE. ACHIEVE.
We help you translate your strategy into concrete actions by bringing together local stakeholders. Our support is designed to assist with certification, sector structuring, and networking initiatives.
Services offered:
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Development of operational action plans (offers, products, events, communication)
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Support for the Vignobles & Découvertes label , or renewal,
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Animation of collective dynamics: workshops, consultations, coordination of actors,
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Networking and development of local partnerships (culture, tourism, agriculture, heritage, etc.),
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Support for governance: organizational recommendations, shared management tools,
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Creation of collective communication frameworks and shared thematic files.
🎯 Deliverables: structured action plans with thematic sheets, governance and coordination tools, support documents for the Vignobles et Découvertes labeling or renewal process.
Wine Destinations, interprofessional bodies, and AND public institutions
TESTIMONIALS
Antoine Vermorel-Marques
Vice-president
Loire Departmental Council
It was a pleasure working with Calice. In just a few months, we designed and rolled out a new wine route that fits perfectly into our tourism ecosystem and gives a great boost to the Roanne vineyards. Their expertise has been unanimously praised.
Aurélien Piffaut
General manager
Pifffaut Family Wines and Estates (Veuve Ambal, André Delorme, ...)
The renovation of the Château de Saint-Aubin was a key project for our group following its acquisition. Calice's strategic and operational support was invaluable in adapting the offering and developments to the market's real potential and making the site attractive.