REFERENCES
We support wine estates, destinations, institutions and regional development stakeholders in structuring, promoting and transforming their wine tourism offerings.
Wineries and
Wine Cellars
DESTINATIONS and interprofessions
EDUCATION and conferences
Events and festivals
Tourism Professionals
AMO for the renovation of the
Château de Saint-Aubin
(winner of the 2023 Architecture & Landscapes Wine Tourism Trophy)
Context: As part of the complete renovation of the Château de Saint-Aubin following its acquisition, the owners wanted to develop a structuring wine tourism concept, at the crossroads of the heritage identity of the site and the expectations of customers seeking unique experiences. Calice Hospitality was asked to support the definition and deployment of this wine tourism project.
Our intervention:
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Complete market study
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Diagnosis and positioning recommendations
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Proposal of the wine tourism concept and its associated experiences,
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Marketing strategy: pricing, economic modeling, marketing and sales plan,
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Development guidelines: visitor area, cellar layout, hotel rooms, winery, restaurant,
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Operational support: site visits, assistance with setting up the website and its reservation system, support with recruitment (job descriptions, interviews, selection), and the opening phase.
Client: Château de Saint-Aubin, Piffaut Family Wines and Estates - 2019-2020
Project study for the Millarges estate
Project Development
Development study for the creation of a regional wine tourism site: market study, development scenarios including a wine center, a training center, a tourist residence and a restaurant, economic and legal structure.
Location :
Val de Loire - Chinon
Feasibility study of a Jura Wine City
Project development
Feasibility study: development of the concept, the program, technical and economic feasibility study, professional mobilization seminar on behalf of the CIVJ and its partners to assess the potential of this development.
Location :
Jura - Arbois
Development of Château de Pommard
Operational Assistance (contract)
Repositioning of wine tourism offerings, planning of the renovation of historic buildings for the creation of a 5* resort with wine education center (>40M€), management of hospitality and construction teams .
Location :
Bourgogne - Pommard
Destinations and interprofessions
Wine tourism strategy and support for the labeling FOR THE vineyards OF the GOLFE DE Saint-Tropez
Context: As part of the strategy to raise awareness and promote the vineyards of the Gulf of Saint-Tropez (40 estates and cellars), local stakeholders expressed the desire to structure a comprehensive wine tourism offering, in line with the identity of the territory and customer expectations. This approach has enabled the initiation of a collective dynamic committed to the Vignobles & Découvertes label, and is part of a logic of sustainable development, upmarket upgrading and deseasonalization of the tourist offer. Calice Hospitality was commissioned to support this project, from diagnosis to implementation of the action plan.
Our intervention:
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Territorial and tourist diagnosis,
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Definition of marketing positioning and its variations,
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Action plan for the deployment of the development, development, marketing, promotion and governance axes,
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Communication plan
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Support in drafting the application for the Vignobles et Découvertes label,
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Animation of the 1st Wine Tourism Meetings in the Gulf of Saint-Tropez, Exceptional Vineyards destination
Client: Community of Communes of the Gulf of Saint-Tropez - 2024-2025
Promotion of the Saint-Pourçain Vineyard
Wine Destination Strategy
Definition of the wine tourism strategy, communication and promotion plan (action sheets), professional training workshops, support for the Vignobles & Découvertes labeling process.
Location :
Auvergne - Saint-Pourçain
Creation of the Loire Volcanic Wine Route
Feasibility study and operational assistance
Support from the Loire Department for the promotion of Roanne and Forez vineyards: initial study, assistance in defining the graphic identity, action plan, consultation workshops, advice on implementation.
Location :
Auvergne - Forez, Roannais
Tourism strategy for the Reims Champagne destination
Territorial tourism strategy
Wine tourism strategy integrated into the regional tourism development plan: diagnosis of the sector, positioning, action plan, facilitation of consultation and workshops with professionals to boost the vineyard development.
Location :
Région Reims Champagne
Education et conferences
1st professional wine tourism meetings in Touraine
Inaugural conference on the future of wine tourism
Education - Conference and round table
An exploration of trends, innovation drivers, and sustainability challenges for wine destinations of excellence, as part of the Fine Wine Tourism Marketplace 2025.
Location :
Spain - Valladolid
Bachelor's Degree in Wine Tourism Marketing
Initial training
Module on wine tourism marketing, focusing on the positioning of wineries and the promotion of wine destinations nationally and internationally.
Location :
BSB - Dijon
Bachelor's degree in wine tourism management
Initial training
Wine tourism project management module, focused on the design, structuring and implementation of offers around wine, heritage and the region.
Location :
INSEEC - Beaune
Events and festivals
Rootstock Festival at Château de Pommard
Context: As part of the Château de Pommard repositioning strategy, Charlotte Fougère designed and managed the production of the Rootstock festival, a unique cultural and musical event in the heart of the Pommard vineyard.
The objective: to make the estate a lively and contemporary scene, at the crossroads of wine, music and the art of living.
The project covered all creative, operational, and strategic aspects, from concept development to artistic programming, including logistics, communications, ticketing, partnerships, and visitor experience. This project helped anchor the estate in a strong, modernized event dynamic.
Our intervention:
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Creation of the Rootstock festival concept,
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Definition of the positioning and identity of the event,
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Artistic programming and production management,
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Communication strategy, ticketing, partnerships and media relations,
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Design of the visitor experience and promotion of the site,
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General coordination and operational support for the event.
For the Château de Pommard
Istrian Vineyard Gourmet Festival
Events & Festivals
Participation in the festival programming, coordination of the intervention, meeting with professionals and institutions, site visits, summary.
Location :
Croatia - Istria Region
Tasting experience exhibition launch
Events & Festivals
As part of the opening of the Nikos Aliagas and Brigitte Spiegeler exhibition hosted at Studio Pulchri with the Alliance Française, a space for discovering French wines and a tailor-made wine tasting event will be set up.
Location :
Netherlands - The Hague
Other references of projects managed by the Consultants elsewhere
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Creation and management of the Belen Festival Production in Beaune, a music and wine experience in the most beautiful locations in the city - www.belenfestival.com (organizer: City of Beaune)
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Organization of the Great Days of Burgundy , Beaune 2023-2024,
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Organization of the Great Wine Festival , Beaune, 2022-2023-2024,
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Organization of the Saint-Vincent Tournante Gala Dinner 2024, in collaboration with chef Emmanuel Renaud (3 stars in the Michelin Guide)
Tourism Professionals
Creation of a digital wine tourism platform
Fundraising Evaluation Assistance
Context: As part of a project to create a digital platform dedicated to marketing wine tourism experiences, a service operator requested a fundraising of more than one million euros from Bpifrance. The challenge: to assess the economic viability, strategic relevance, and positioning of the project within the wine tourism and digital ecosystem. Calice Hospitality was commissioned to provide its sector expertise to Bpifrance in analyzing this request.
Our intervention:
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Market study of existing wine tourism marketing solutions,
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Strategic analysis of the project leader's business model and business plan,
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Recommendations on levers of structuring, targeting and differentiation,
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Assessment of the consistency of the offer, the operational plan and development prospects,
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Support for the decision for the instruction of fundraising.
Client: BPIFRANCE
Pompadour Tourist Residence
Feasibility study and programming
As part of the end of the lease of Club Med, the historic operator, support from the Caisse des Dépôts et Consignations on the renovation of the site, the cultural concept and the search for operators.
Location :
Corrèze
CONVERSION OF THE BISHOP'S PALACE IN CHARTRES
Feasibility and programming study
Study for the modernization of the cultural route, in order to strengthen the attractiveness of the site, improve its accessibility and create a coherent link with the gardens and local tourist dynamics.
Location :
Eure-et-Loire
Van Gogh Tour at the Château d’Auvers-sur-Oise
Public Service Delegation Assistance
Preparation of the application: market study, operating forecast, assistance with designing the cultural route, development of hospitality spaces (shop, restaurant)
Location :
Auvers-sur-Oise