REFERENCES
We support wine estates, destinations, institutions and regional development stakeholders in structuring, promoting and transforming their wine tourism offerings.
Wineries and
Wine Cellars
DESTINATIONS and interprofessions
EDUCATION and conferences
Events and festivals
Tourism Professionals
AMO for the renovation of the
Château de Saint-Aubin
(winner of the 2023 Architecture & Landscapes Wine Tourism Trophy)
Context: As part of the complete renovation of the Château de Saint-Aubin following its acquisition, the owners wanted to develop a structuring wine tourism concept, at the crossroads of the heritage identity of the site and the expectations of customers seeking unique experiences. Calice Hospitality was asked to support the definition and deployment of this wine tourism project.
Our intervention:
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Complete market study
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Diagnosis and positioning recommendations
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Proposal of the wine tourism concept and its associated experiences,
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Marketing strategy: pricing, economic modeling, marketing and sales plan,
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Development guidelines: visitor area, cellar layout, hotel rooms, winery, restaurant,
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Operational support: site visits, assistance with setting up the website and its reservation system, support with recruitment (job descriptions, interviews, selection), and the opening phase.
Client: Château de Saint-Aubin, Piffaut Family Wines and Estates - 2019-2020
Destinations and interprofessions
Wine tourism strategy and support for the labeling FOR THE vineyards OF the GOLFE DE Saint-Tropez
Context: As part of the strategy to raise awareness and promote the vineyards of the Gulf of Saint-Tropez (40 estates and cellars), local stakeholders expressed the desire to structure a comprehensive wine tourism offering, in line with the identity of the territory and customer expectations. This approach has enabled the initiation of a collective dynamic committed to the Vignobles & Découvertes label, and is part of a logic of sustainable development, upmarket upgrading and deseasonalization of the tourist offer. Calice Hospitality was commissioned to support this project, from diagnosis to implementation of the action plan.
Our intervention:
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Territorial and tourist diagnosis,
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Definition of marketing positioning and its variations,
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Action plan for the deployment of the development, development, marketing, promotion and governance axes,
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Communication plan
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Support in drafting the application for the Vignobles et Découvertes label,
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Animation of the 1st Wine Tourism Meetings in the Gulf of Saint-Tropez, Exceptional Vineyards destination
Client: Community of Communes of the Gulf of Saint-Tropez - 2024-2025
Education et conferences
1st professional wine tourism meetings in Touraine
Events and festivals
Rootstock Festival at Château de Pommard
Context: As part of the Château de Pommard repositioning strategy, Charlotte Fougère designed and managed the production of the Rootstock festival, a unique cultural and musical event in the heart of the Pommard vineyard.
The objective: to make the estate a lively and contemporary scene, at the crossroads of wine, music and the art of living.
The project covered all creative, operational, and strategic aspects, from concept development to artistic programming, including logistics, communications, ticketing, partnerships, and visitor experience. This project helped anchor the estate in a strong, modernized event dynamic.
Our intervention:
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Creation of the Rootstock festival concept,
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Definition of the positioning and identity of the event,
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Artistic programming and production management,
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Communication strategy, ticketing, partnerships and media relations,
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Design of the visitor experience and promotion of the site,
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General coordination and operational support for the event.
For the Château de Pommard
Istrian Vineyard Gourmet Festival
Events & Festivals
Participation in the festival programming, coordination of the intervention, meeting with professionals and institutions, site visits, summary.
Location :
Croatia - Istria Region
Tasting experience exhibition launch
Events & Festivals
As part of the opening of the Nikos Aliagas and Brigitte Spiegeler exhibition hosted at Studio Pulchri with the Alliance Française, a space for discovering French wines and a tailor-made wine tasting event will be set up.
Location :
Netherlands - The Hague
Other references of projects managed by the Consultants elsewhere
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Creation and management of the Belen Festival Production in Beaune, a music and wine experience in the most beautiful locations in the city - www.belenfestival.com (organizer: City of Beaune)
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Organization of the Great Days of Burgundy , Beaune 2023-2024,
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Organization of the Great Wine Festival , Beaune, 2022-2023-2024,
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Organization of the Saint-Vincent Tournante Gala Dinner 2024, in collaboration with chef Emmanuel Renaud (3 stars in the Michelin Guide)
Tourism Professionals
Creation of a digital wine tourism platform
Fundraising Evaluation Assistance
Context: As part of a project to create a digital platform dedicated to marketing wine tourism experiences, a service operator requested a fundraising of more than one million euros from Bpifrance. The challenge: to assess the economic viability, strategic relevance, and positioning of the project within the wine tourism and digital ecosystem. Calice Hospitality was commissioned to provide its sector expertise to Bpifrance in analyzing this request.
Our intervention:
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Market study of existing wine tourism marketing solutions,
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Strategic analysis of the project leader's business model and business plan,
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Recommendations on levers of structuring, targeting and differentiation,
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Assessment of the consistency of the offer, the operational plan and development prospects,
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Support for the decision for the instruction of fundraising.
Client: BPIFRANCE
