8th World Conference on Wine Tourism
Armenia
At the International Conference organized by the United Nations World Tourism Organization in Yerevan, Armenia, Charlotte Fougère, founder of Calice Hospitality and Wines, spoke on the theme "Wine Tourism and Culture: Creating Innovative Experiences" , alongside industry professionals from around the world.
What strategies can be used to integrate cultural heritage into wine tourism experiences? How can we create more distinctive offerings that meet the expectations of contemporary customers?
Shared avenues to make wine tourism an experience with high added value, anchored in the identity of the territories.
