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Calice Hospitality
Calice Hospitality

Charlotte Fougère

Founder of Calice Hospitality & Wines

Wine Tourism Consultant

Presentation

Graduated from Sciences Po Lille, and a Master in tourism and hotel management from the University of Paris I Panthéon-Sorbonne, Charlotte Fougère began her career in the tourism sector with Club Med, where she held marketing and sales functions in London and in France, before joining Horwath HTL, world leader in hotel, tourism and leisure consulting in 2009. She supports more than a hundred tourism, hotel and event development projects, in French territories and internationally, from the market research to the operational deployment, as well as for the implementation of destination masterplans. She also produced several sectoral analyzes for the Ministry of the Economy and Finance, and participates in the structuring of new financing tools intended to support innovative tourism businesses.

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Passionate about wine, Charlotte Fougère took charge of the development of Château de Pommard in 2015, with the objective of transforming this century-old estate, totaling 10,000 m2 of historic buildings, into an emblematic wine tourism destination in France. She is leading an ambitious renovation program with a team of French architects, including a new winery and wine education center, a luxury hotel-spa and a restaurant. The project obtains all the required administrative authorizations, the work is currently in progress. It also steers the wine tourism activity of the estate with the creation of a new program of wine experiences, a concierge service, and a partnerships and events service. His intervention improves the customer experience at the property and positions the estate as a leading French wine destination.

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Aware of the challenges posed to wineries and wine destinations in developing attractive wine tourism concepts, Charlotte Fougère founded Calice Hospitality & Wines in 2018 with the objective of making her expertise available to owners and investors looking for new offers.

References

Wine tourism projects

Development Director of Château de Pommard, Côte d'Or, 2016-2018

Elected member of the executive board of the AtoutFrance Wine Tourism Cluster since 2017

Wine tourism expert with Inter-Rhône: "Brand & promotion of wine tourism concepts", 2018

Wine tourism expert for the region of Istria in Croatia, "Gourmet Festival": "The creation of world-class wine experiences", 2018

 

Market and feasibility study

Development study for the creation of a 5,000-seat arena, Epamarne / Eurodisney / Pierre & Vacances

Opportunity study for the creation of accommodation in Val de Marne, General Council of Val de Marne, 2014

Opportunity and programming study for the reconversion of the Bishop's Palace, CG de Eure et Loir, 2013

 

Master plans, programming, AMO, operations management

Study of the project to take over the tourist residence of Pompadour, Caisse des Dépôts de Consignations, 2013

Assistance to the contracting authority for the opening of the Acclameur, an event complex with 3,500 seats in Niort, 2012

Development study of Bois des Forts (240 ha), CU of Dunkirk (investment: € 30M), 2012

Master plan for Lake Madine: definition of the accommodation concept, repositioning of sports activities (sailing school, equestrian center) and renovation project for historic buildings, 2011

 

Management and strategies

Definition study of the France Investissement Tourisme fund dedicated to tourism innovation (100 M €), Bpifrance, 2015

The residential accommodation market - Ministry of the Economy / DGCIS, 2015

The French receptive industry, a lever to boost foreign markets, Ministry of the Economy, 2012

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Education

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Sciences Po Lille, Master 2, Politics, Economy and Society

University Paris 1 Panthéon Sorbonne (IREST, Paris), Master 2 in Hospitality & Tourism Management

HEC Executive, Certification in Digital Marketing and Innovation

Wine And Spirits Education Trust - WSET 2

Charlotte started her career in tourism at Club Med, on marketing and sales positions, before joining Horwath HTL, the global leading consulting company for hotel, tourism and leisure development in 2009. Over the years, she completed  100 projects in France and internationally, from feasibility studies related to the development of premium hospitality and tourism concepts, to destination strategies for regions and countries. She also carried out several sectorial analysis for key institutional stakeholders, participated in the structuring of new funding systems to support innovative tourism businesses, and focused on how to preserve and develop iconic patrimonial assets.

 

With a true passion for wine, she arrived in Burgundy in 2016, where she took over the business development of Château de Pommard, the largest private clos in the region, a 300 years-old property totalling 10,000 m2 of historic buildings. She led an ambitious renovation program with a team of French architects integrating a new winery, a wine education center, a luxury hotel-spa and a restaurant. The project obtained all the required administrative authorizations, and is currently under construction. She also developed a concierge service, a new set of wine experiences, and managed partnerships, events and site operations, in the view of elevating the onsite customer experience, and positioning the estate as a leading French wine destination.

 

Aware of the challenges of wineries and destinations in the development of world-class wine tourism, hospitality and lifestyle concepts, Charlotte started Calice Hospitality & Wines in 2018. She now uses her expertise to accompany owners and investors, from the initial idea to the operational implementation, on the development of authentic and transformational experiences that will increase their direct-to-consumer business and amplify their brand.

References

Wine tourism projects

  • Director of Business Development of Château de Pommard, Côte d'Or, 2016-2018

  • Elected member of the Executive Board of the Wine Tourism Cluster of Atout France since 2017

  • Wine tourism expert at Inter-Rhône: "Branding & promotion of wine tourism concepts",  2018

  • Wine tourism expert at the Istria wine region, Croatia "Istria Festival": "Design of world-class wine experiences", 2018

 

Market and feasibility studies

  • Development study for the creation of an Arena, Epamarne / Eurodisney / Pierre & Vacances, 2016

  • Opportunity study for the creation of an innovative accommodation unit, Val de Marne General Council, 2014

  • Opportunity and programming study for the renovation of the Palais de l'Evêché, Chartres, 2013

 

Master plans, programming, AMO, operations management

  • Definition study for the renovation of Pompadour resort, Caisse des Dépôts de Consignations, 2013

  • Project management assistance for the opening of l'Acclameur, 3,500-seat event complex, City of Niort, 2012

  • Developpement study for the Bois des Forts resort (240 ha), CU de Dunkerque (investissement : 30M€), 2012

  • Masterplan of the Lac de Madine: definition of the accommodation concept, repositioning of sports activities (sailing school, equestrian center) and renovation of the historic buildings, 2011

 

Management and strategies

  • Definition study of France Investissement Tourisme, public fund to support tourism innovation (100M€), Bpifrance, 2015

  • The Private Accommodation Market - Ministry of Economy / DGCIS, 2015

  • The French Receptive Tourism Industry, a lever for boosting foreign markets, Ministry of Economy, 2012

Education

 

Sciences Po Lille, Master in Politics, Economics, Social Sciences

Sorbonne University (IREST, Paris), Master in Hospitality & Tourism Management

HEC Executive, Certification in Digital Marketing and Innovation

Wine And Spirits Education Trust - WSET 2 

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